Digital SEO Marketing Mildura is not as
simple as building a website there are of plenty of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I want to share with you a few lessons that I have discovered
Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO
Marketing, and because there are many details about Facebook Ads that I wished
I knew when I initially started off investing with them.
Lesson # 1 - Location, Location, location--
Don't waste your money
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local
Mildura Business then you will want to set the location to Mildura. It just
works, right?
But what lots of folks overlook is that
they choose by default the option for "Everyone in this Location".
So I want to mention to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are in Mildura will be possibly targeted by your ad.
This is pretty specific, but still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Mildura, as well as just people visiting.
So depending on your business, you may
prefer to be targeting people that are visiting or even on holiday in Mildura.
By selecting the option for this you can make sure you are getting in touch
with the specific people that will hopefully be engaging with your business,
and therefore get a better engagement rate on your investment.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a
number of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are likely to assist your business.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, the majority of Facebook users are young, and younger target audiences
pretty much only use mobile devices. Recent figures from Facebook indicate that
almost 50 % of users under the age of 35 only use a mobile device to access
Facebook.
Now, it really does depend upon your
audience, but even if you are focusing on an older demographic, most will still
have mobile devices capable of using Facebook, so don't overlook this choice.
What this means is just because you may be
on a laptop when you create and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means ensure
that you look to make sure the ad works for mobile in the preview, and you try
out the amount of ads you want aimed solely to 'mobile.
Lesson # 3 - Image v Text
This is one thing that I really needed to remember
when first starting. Facebook Ads must contain under 20 % text, it is
Facebook's way of making sure your ads actually are not being too obtrusive and
annoying, so you have to make certain that you have a nice image in your ad and
your font isn't too large.
Something that I tend to use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are making use of in the ad.
So be confident to keep this in mind and
your ads will have more growth, and less automatic rejection by Facebook.
Hopefully these few tips and pieces of
advice will help you to save some effort, time, and even a bit of money when it
comes to Facebook ads and your Internet Marketing campaigns in Mildura.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Mildura
on 1300 595 013 or visit, .internetmarketingexpertsMildura.com.au.
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